Beyond the Blowout
Gorgeous shots of the latest styles and color trends are a given when it comes to selling a salon online. We needed to show the passion of a new business owner, excited to share her salon’s physical aesthetic and her dynamic personality with the community.
brand design
website design & dev
Creative campaigns
email marketing
print collateral
The Ask
help a salon dream come true
29ten Salon is the brainchild of one of our most dynamic clients. When you meet someone like Katie, you know you need to be part of her plans and schemes. Katie came to us with a clear direction on the vision of the salon itself.
The aesthetic? An atmosphere where reclaimed elegance meets industrial chic, where traces of the original 1904 building they were remodeling, would give grounding foundation to lighter, feminine elements. But most of all 29ten Salon wanted to convey a live and vivid brand, the ideal setting – both online and off – to spark creativity and conversation.
The Answer
Reclaimed elegance meets industrial chic
To accomplish the juxtaposition of new and old we paired our own custom hand lettering with a sleek, modern sans serif font. This playful duo captures the salon’s expressive personality. We also paired classic black with shades of dusty pink to play up a light feminine energy that feels just as warm as it does contemporary. Subtle use of colors, textures, and illustrative elements allows the brand to extend effortlessly across multiple media platforms, from website to social.
“Streamline Jacks carried our vision through and portrayed the perfect artistic image of the salon and the stylists that we were looking for.”
– Katie Schmitt
Owner
The experience
It all started with cocktails
At the very beginning, we met Katie for drinks and hors d’oeuvres to listen to her vision, and from that day forward, we continue to work closely together to keep 29ten THE place to freshen up your look.
PROJECT HIGHLIGHTS
• Naming & Brand Explore
• Full Website Build & Management
• Yearly Holiday Sale Campaign Creation
• 5 Year Anniversary Party Event Design & Planning
VERY ATTENTIVE TO THEIR CUSTOMERS
“We worked with Streamline Jacks from the beginning of our business, from creating our logo, designing and setting up our website, as well as designing and printing up our business cards, menu, and numerous flyers. Streamline Jacks can pretty much be credited with branding 29ten Salon!
They carried our vision through and portrayed the perfect artistic image of the salon and the stylists that we were looking for. They are also very attentive to their customers, answering questions quickly and coming up with ideas and solutions to everything we threw at them. These girls are efficient and reliable!”
– Katie Schmitt
Owner