ASQ 2.0
ASQ and ASQE selected Streamline Jacks as their agency of record to support a multitude of Marketing and Digital efforts — from full campaigns to support their educational products to long-form reports to showcase benchmarking data and research. What sets our creative vision apart? “Quality” as a topic may seem dry to the average person, but it certainly doesn’t have to be! Both organizations needed a sparkle of effervescence to liven up their creative collateral. And while they do have an in-house team, what they needed was an outside-the-house style. Jacks to the rescue!
Brand Refresh
Website User Experience & Design
Creative Campaigns
Marketing & Print Collateral
The Ask
Quality Meets quantity
ASQ is a global organization headquartered in Milwaukee. They provide their international members with tools, resources, learning products, and certification in order to help them advance their own organizations and their careers in quality. ASQE is a trade association that complements ASQ with additional tools and resources to help organizations achieve excellence. Both approached us with a full list of key campaigns and collateral requests that needed an outside creative perspective to really take them into a new era.
The Answer
Jacks of all Tasks
Need an interactive benchmarking survey tool? We’ll design the entire experience, dashboard, and user guide. And what about reports to showcase data, research, and industry highlights? Of course! We’ll design the custom graphs and charts too. How about a full cross-channel creative campaign to launch new E-learning products? Consider it done, and let’s have fun with it! And what about landing page designs, PowerPoint templates, Membership brochures, icons and infographics, email and social media assets for events and conferences? But of course. You name it, we’ll design it.
“As a direct result of the Jacks’ creative energy, we saw engagement triple over previous years, and we smashed analytics records on individual posts.”
– Tim Demeter
Digital Marketing Manager, ASQ
The experience
The more the merrier
Member events and conferences, new product launches, website improvements, and annual reports are in constant flux at ASQ, so there are always an array of moving pieces at any given time. We work closely with a variety of team members from various departments throughout the organization in order to stay cohesive and aligned to department and company-wide marketing goals and both brands as a whole. Their team makes our job easier so we can make their jobs easier in turn.
