Headline

A couple of our favorite things are to work with non-profit organizations and to establish + manage a brand — and with Lucky to Ride, we got to do both. The partnership we’ve created with this truly amazing organization has been one full of creative and personal joy. To capture the positive energy of their programs and curate that into a multifaceted brand was a welcomed challenge and total labor of love.

Brand Design
Website Design & Dev
Creative Campaigns
Email Marketing Templates
Print Collateral
COLORS
COLORS
COLORS
COLORS

The Ask

Gearing Up for a New Look

Lucky to Ride is made up of cycling programs along with a sister bike shop, which are all dedicated to offering underserved youth in their area an opportunity to learn and grow from the seat of a mountain bike. They started out as a chapter of a national program and came to us at a point in their journey where they were ready to branch off and stand on their own.

This meant a full brand discovery and logo mark for not only them as a parent organization, but also required standalone (yet cohesive) logo marks for their brick-and-mortar bike shop and 5 cycling programs. Once established, they needed their new look(s) carried across all channels from a bright and brand new website to all sorts of fun printed materials.

The Answer

Just like riding a bike

To accomplish the juxtaposition of new and old we paired our own custom hand lettering with a sleek, modern sans serif font. This playful duo captures the salon’s expressive personality. We also paired classic black with shades of dusty pink to play up a light feminine energy that feels just as warm as it does contemporary. Subtle use of colors, textures, and illustrative elements allows the brand to extend effortlessly across multiple media platforms, from website to social.

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– Jane Doe
Owner

The experience

Subheadline Here

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PROJECT HIGHLIGHTS

• Item 1
• Item 2
• Item 3

Rays A glass

solar happy hour

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DELIVERABLES

• Event Planning & Preparation
• 6 Social Posts (Facebook, Twitter, LinkedIn, Instagram)
• 3 Email Sends
• 4 Digital Ad Set
• Dedicated Events Web Page & Eventbrite RSVP
• Printed Handout, Posters, & Tabletop Banners
• Digital Presentation
• Promotional Gift Bag (research, design, & execution)

Hurricane Preparedness

florida campaign

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DELIVERABLES

• 10 Social Posts (Facebook, Twitter, LinkedIn, Instagram)
• 3 Email Send to Florida List
• 4 Digital Ad Set
• 1 Dedicated Landing Page for Hurricane Prep Week

A Day in the Sun

Thank you package

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DELIVERABLES

• Exploration and presentation of package options
• Promotional designs
• Ordering and execution of items

testimonial goes here

“Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin lectus elit, posuere a placerat ut, ultricies vitae lacus. Proin ex nulla, finibus et ligula non, iaculis porta risus. Curabitur vel lacus at massa scelerisque congue. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Proin lectus elit, posuere a placerat ut, ultricies vitae lacus. Proin ex nulla, finibus et ligula non, iaculis porta risus. Curabitur vel lacus at massa scelerisque congue.”

– Jane Doe
Owner

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