Pure Motorcycling
Here’s a fun fact for you: 3 out of the 5 Jacks have their motorcycle licenses. So when Royal Enfield North America and Streamline Jacks experienced a cosmic convergence in 2015, we knew great things were on the road ahead. Royal Enfield is the longest continuously produced motorcycle in history, and for the past 6+ years, we worked with the amazing North American team as an extension of their Marketing arm. We’ve assisted with a multitude of unique projects, which really let us flex our creative muscles beyond the traditional graphic design norms. From product launches at the international level, to pandemic-era event pivots, the unique challenges RE throws at us means we’re always ready for the next wild ride.
Product Launch & Strategy
Website Design, Dev & Management
Creative Campaigns
Email Newsletters
Social Planning & Creative
Copywriting
Print & Promo Design
Environmental Design
Event Planning & Support
The Ask
Bring Royalty Back to the States
Three requests:
1. Knock the socks off North American motorcycle enthusiasts (oh, we designed socks for them too).
2. Get more butts in those seats.
3. Wow the world.
Royal Enfield has an amazing history worldwide, but it hadn’t been stateside since 1970. So in 2015, when they decided to make their North American comeback, they had quite a hill to climb. After connecting with their dynamic marketing team, Streamline Jacks joined the mission to make it all happen.
The Answer
From Hobbyists to Hype Women
Throughout our partnership, we leveraged the amazing brand history, global hype, and solid design styling to support any project that came our way. Strategy and brainstorm sessions were open and intuitive in order to generate the really BIG ideas required to launch a successful adventure middleweight motorcycle, elevate sales with dealership displays, create subscription-based dealer website solutions that kept budget at the forefront, and maintain an ever-growing email audience. We helped bridge the gap between markets and create solutions that worked across cultures, ages, and demographics. All of this was done with keeping the legacy of Royal Enfield true to its root: Pure Motorcycling.
“Streamline Jacks have been instrumental in quite literally everything that has been done to make the brand successful in North America. They truly are the Jack of All Trades.”
– Bree Poland
Lead- Marketing, Americas Region
The experience
Takes a few to make a thing go right
Our ability to smoothly integrate with internal teams in the UK, India, and the Americas, plus outside vendors and talent, allowed everyone to execute high profile projects and creative campaigns under aggressive timelines with high returns. One huge advantage? All parties’ knowledge of the motorcycle industry, including our consumer-facing experiences as riders. A finger on the pulse of what’s happening in the industry gave us the advantage to produce at the next level.
PROJECT HIGHLIGHTS
• International Product Launch and Nationwide Launch Tour
• Environmental Installation with 3D Modeling and Spacial Planning
• Subscription-Based Dealer Website Platform
Any client would be lucky enough to work with them.
“Finding the right partner to reintroduce an iconic brand became my problem child in mid-2015. Who on earth could help us tell our story and tell it the right way? A chance encounter at a local event and a 2-minute conversation ended up being all we needed. Co-founders Jordan and Lindsay offered their creative services for a campaign I was setting up as a test run to show me just a snippet of what they could do. The team did their homework, researching the history, asking all the right questions – who has our target audience, and off they went. Before working with Streamline Jacks, I was weary of working with smaller boutique-style agencies; could they handle the work, did they have enough resources, and did they understand the industry? Let’s just say they exceeded our company’s expectations. It went from a quick project to a successful 7 years of building a brand together.
There isn’t a specific project or experience that stood out for me with the Streamline jJacks team because they have been instrumental in quite literally everything that has been done to make the brand successful in North America. They truly are the Jack of All Trades. We were not the easiest clients, we had emergencies often, we changed direction as often as people change lanes on the highway and they were always up for the challenge.
Streamline Jacks was there through it all from product launches, both national and regional, to dealer meetings, full-scale digital campaigns, and every single thing in between. A team built of hardworking, creative, driven, and selfless individuals.”
– Bree Poland
Lead- Marketing, Americas Region
Owner