Hungry for Help,
Ready to Dish
For years we’d been on the hunt to satiate our appetite to support a local restaurant project. Suddenly, an amazing past client refers us to a female entrepreneur experiencing a burst of growth in her Chicagoland-based restaurant chain that serves up authentic Mexican cuisine. Be still our rumbling bellies!
Whether you gather with friends, celebrate with family, or relish in some “me” time, a meal is that nourishing moment that can completely turn your day around. It’s nurturing at the most basic level. Taco Dále and its vivacious owner, Ilda Rodriguez, are a reflection of that community love and energy. Plus, she’s already expanded into five locations! Ilda needed a partner who could match that energy and support her rapid growth. We couldn’t wait to dig in!
WEBSITE AUDIT
WEBSITE REDESIGN & DEV
BRAND REFRESH
SIGNAGE
PRINT COLLATERAL
The Ask
Food For Thought
When Ilda reached out to us, Taco Dále already had regional brand recognition, but she needed help with her online customer experience. It was difficult for website visitors to find the correct location’s menu and order food; plus, order forms were getting discombobulated on the backend. Ilda also wasn’t sure if her visitors could clearly find that she offered catering and that her ice cream shop was just as delicious as her Mexican fare. In this digital age, a flawless online experience is a must! Ilda tapped us to take a deep dive into her website’s content and architecture. Would the site need just a dash of quick fixes or would this require a restaurant rescue?
The Answer
Don’t Bite Off More Than You Can Chew
After a thorough consultation, we quickly realized Taco Dále’s website didn’t need an overhaul to reach Ilda’s goals. To ensure no time or money was wasted on extraneous updates, we provided Ilda with our standard UX & Design Website Audit. This demonstrated that just a few fundamental changes and some light reorganization would allow her to see a noticeable change in her online business.
Once we established a list of updates tailored to her key objectives, we got right to work. We improved usability for navigation and web forms to make viewing and taking orders a breeze. We adjusted content to ensure customers could explore Ilda’s other service offerings. And we made small tweaks to the global styling to give the site a quick design facelift. No overhaul necessary, both Ilda and her customers got bite-sized nibbles of exactly what they needed.
The experience
Now We’re Cooking with Fire!
After the successful launch of the refreshed Taco Dále website, our partnership expanded to include a logomark refresh that would also be an update restaurant signage, menus and gift card designs that helped carry over the updated website aesthetic, and continued website maintenance throughout the year. Of course we’re also on Ilda’s speed dial for whatever she’s cooking up next!
PROJECT HIGHLIGHTS
• Gain clarity around client and website visitor challenges
• Run a website audit to identify quick wins
• Improve website content architecture and UX
• Refresh design aesthetic and logo
• Partner up for continued maintenance and design projects
