SEO & Marketing Questionnaire

Below is information regarding SEO and then a short questionnaire to answer. Read through and answer them to your best availability. Don’t hesitate to ask any additional questions at the end. Then once you submit your answers, we will review and if we have any further questions, we’ll go from there.

The Basics of Search Engine Optimization

SEO Strategy:
Simply put, Search Engine Optimization (SEO) is a strategy to present your site to your target audience when they search your products, services, and topics that are related to you. People that arrive on your site from search engines (Organic Traffic) is of high quality. They clicked your site on their own. They weren’t bombarded by ads or directly marketed to (Not to say ads don’t work. They do.

The difficulty depends on your competition using the same or similar keywords. As well as factors that are considered for each site, such as site speed, usability, age, and relevance that search engines determine as an ideal experience for users.

SEO Activities:

  1. Keyword Research
  2. Content Optimization – I will naturally place the targeted keywords throughout the site in various elements on each page
    1. Body Text Content
      1. Keyword Optimization
      2. Heading Usage / Content Hierarchy
      3. Internal Links
    2. Meta-Data
      1. Page-Titles
        1. Keyword Optimization
      2. Page-Description
        1. Keyword Optimization
        2. CTA
  3. XML Sitemap – Google Search Console
  4. Google Analytics Tracking & Conversion Goal Setup

Discovery Questionnaire: