Here at Streamline Jacks, we compare responsive website design to the like of jelly beans. Whether you put your jelly beans in a large jar or a tiny jar, the beans fill up the space and conform to the jar they are in.

Responsive websites are able to detect the device you’re using and resize itself to fit the screen perfectly. Each element on the website page will scale and re-format for the best optimal view, easy navigation, and readability. So whether you are using a phone, tablet, laptop, or big-ass desktop monitor (my personal favorite), your website will look amazing on all screens.

In recent years, there has been a drastic change in the usage of mobile and tablet devices. Mobile internet users have now surpassed desktop users and tablet users are at an steady incline as well. Desktop users are still very much alive, but we are now in a world where everyone owns a smartphone, and the majority of their internet surfing is done on them.

One additional and major change website owners need to be aware of is the mobile friendly algorithm Google rolled out about a year ago. This only affects internet users searching on their mobile devices, but the update gives a ranking boost to mobile-friendly pages in Google’s mobile search results. In other terms, if your site is not mobile-friendly, it will rank lower if searched on a mobile device. However, this doesn’t effect any desktop searches results.

Keeping true to our Jelly Bean Theory, responsive design is one of the most important aspects included in every website we build.